My History

From my childhood I can tell you that at the age of 4 I was about to die from a kidney condition, but God allowed me to live for a purpose that I did not understand and that was to be able to help people.

In mid-1982, my father started his communications tower installation business under the name Broadcast Towers Sales & Services.

In May 1987, I graduated from high school. Then I continued my studies and in 1988 I graduated from Computer Programming. Back then I had the vision that the world would be dominated by computers and if I am sure of one thing it is that I am not mistaken. That same year I started a job in that field and the funny thing is that an employee of the company where I worked broke my dream of being a Computer Programmer.

By continuing to be active in sports, in 1989 I was awarded a university scholarship in the sport of volleyball and basketball. It is there, when I start my studies in the Quality Control branch.

That year was very special for me, since on May 6 I met my wife, Madelyn Cruz Padilla, today. The woman who has blessed me with my 4 beautiful children, Santiago V, Michael Adrián, Giovanni and my princess, Dakysha Lyann.

In that same year is when I know what the Market Network Industry is with a perfume company. To publicize and promote the product you had to go door to door.

After two years, I left the university because my father needed me to help him in the tower company and I started working “full time” and with almost no pay.

In 1993, I met the best billing company in the network marketing industry. Which I developed and worked with a lot of passion, but with few results.

In 1994, my first son Santiago V Santiago Cruz was born and a year later we took a cruise. It was our first cruise and one of the countries I visited was Venezuela.

In 1997 my parents split up. That year was very strong because there I realized that I had worked all my life for free for my father. I understood why I had always looked for an opportunity to generate additional income and it was because I was the most who worked and there was no serious income.

With this experience I learned that I am the one who must take charge of the business, that I am the one who has to lead and not depend on my upline.

This time I learned to organize myself and to see the industry as a vehicle and above all, to love what I do.

Here I learned my biggest lesson and that is that many network marketing companies buy leaders and offer you money and positions in exchange. They buy your dignity and your loyalty and that is the most I hate in this life, lies.

In this industry we must be faithful and ethical to our word. Do not sell loyalty and dignity for agreements or money. We must be good people to do good and we must do only one thing until we achieve it. You must be faithful to your people, not fail and do it with genuine love and not deceit. You must give love, a lot of love and above all, do it from the heart.

I learned to put Leader’s egos aside and start again. Antonio Martínez is the key person in all my success. It taught me to be focused, commitment, loyalty, speak the truth, have a posture and dare to do what you fear. He has taught me everything by example.

On March 31, 2017, I write to Antonio Martínez: Greetings, my name is Santiago Santiago and I want to do business with you. Antonio never sent me his referral link and never spoke to me about the business. Antonio Martínez sent me the blog of his page so that I knew him and knew who he is as a person and he was interested in getting to know me.

From Antonio Martínez I learned the importance of making the relationship first before the business or the opportunity.

On May 1, 2017, I start the project. I did not enter for the money I could earn, at first I entered to travel with my family more economically, since there are six of us. Still, I started recommending it to everyone. On the 12th of that same month, I mentioned it to my great friend and Leader, Julio Ayala. He was the first person to say yes, and today he is one of the highest performing leaders in Puerto Rico.

At the end of May, I receive a call from Antonio Martínez and in that call Antonio tells me that if we help him qualify for the second level of the company’s rank, with the thousand dollars of bonus he was going to earn, he would take a flight to Puerto Rico and it will help us build the business. I called Julio Ayala, we made a work plan and we managed to get Antonio Martínez to qualify.

Antonio Martínez arrived in Puerto Rico on June 23, 2017, fulfilling his promise, spending a month at my house showing me everything.

Although these were not easy times, I learned that after the storm calm comes.

At that time my business of communication towers grew, I installed over 40 radio stations on the island, but nothing from my InCruises company, since we had no system, everything was endured. The incredible and shocking thing is that the company helped the partners who were at that time in the situation that the island of Puerto Rico was going through. That’s when I realized that this company had a heart.

The incredible thing is that when the internet came to the island, in November 2017, something amazing happened. I realized that all the other physical products companies on the island, within the network marketing industry, had lost everything. Many of these companies closed their warehouses and the leaders lost their ranks and qualifications. Instead, our company grew because it did not depend on a physical product.

That month we had our second cruise with 27 people, who enjoyed an incredible cruise for 7 days. Many of those people were still recovering from the losses caused by the hurricane and were enjoying our product, with all the comforts, thanks to our Membership Club.

In 2018, after 9 months and a hurricane that stopped us for 4 months, he reached the rank of Senior Marketing Director. Back then, I contacted a friend from Korea and offered him the opportunity without knowing the Korean language. I spent more than 4 months trying to explain the opportunity using the Google translator.

In February 2018, it is my third cruise. This time 43 people are leaving. Thanks to our purchasing power and our business model, I not only traveled in Adventure of the Seas, but I booked and stayed in the best room on the Ship, the Royal Suite. That week I was able to give my wife an unforgettable Valentine’s Day lifestyle.

In May 2018, I traveled to Korea for 20 days to visit my friend and help him build the business with Antonio Martínez. The best decision I have ever made. It was difficult, yes, but not impossible.

From this trip I learned that you do not have to personally meet someone in another country, that will come from your team. In addition, I also learned that you must be ready for when that happens, have the courage, the resources, and most of all, the leadership to continue impacting lives.

In September 2018, I qualify for an incredible Leadership position, International Director. This is the position where everything gets better, but the commitment goes up with my team.

This experience taught me that there are no excuses for someone who wants to achieve something and achieves it despite their situations.

In June 2019, after being in and out of the hospital due to my daughter’s health condition, I managed to reach the Board of Director Rank. The highest position in the company. Right now, I become one of that 1% in the world to achieve 7 figures.

What’s Next?